Built for the homeowner who's tired of being sold to.

Frankly was founded on a simple frustration: in roofing, the only person at the table without an expert in their corner is usually the homeowner. The contractor has a salesperson. The insurer has an adjuster. The lender has an appraiser. You have... a quote.

We've spent 10 years inside the industry — estimating, installing, adjusting, and consulting. We know exactly where the margin hides, where scopes get padded, and where corners get cut. We don't take commissions, kickbacks, or referral fees from contractors. Our only loyalty is to the person who hired us.

We serve all of Southern California: Los Angeles, Orange County, San Diego, the Inland Empire, Ventura, and the high desert. If you've got a roof and a piece of paper from a contractor, we can help.