FranklyThe roofer wrote the estimate.We read it for you.
Frankly is the homeowner's advocate. With 10 years in the field, we pick apart roofing estimates line by line so you get the best value for the work your home actually needs.
- 10+
- Years consulting
- SoCal
- Service area
- 100%
- Homeowner-aligned
Case in point
A recent client in Orange County was quoted $42,800 for a full tear-off. After review, the actual scope warranted $26,500 — same materials, honest pricing.
Your side of the table
We don't sell roofs. We don't take commissions from contractors. Our only client is you.
Line-by-line review
Every material, every labor charge, every warranty clause — scrutinized against current market rates.
Right scope, right price
Not the cheapest. Not the priciest. The work your roof actually needs — and what it should cost.
How it works
Three steps from quote to clarity.
- 01
Send it over
Upload your estimate, scope of work, or full estimate. PDFs, photos of paperwork — whatever you have.
- 02
We review it
Within 48 hours we'll send back a written breakdown: what's reasonable, what's inflated, what's missing, and what questions to ask.
- 03
Negotiate with confidence
Use our notes in your next conversation with the contractor. Most clients save thousands — and we only do well when you do.
Who we help
Built for Southern California homeowners facing a roofing decision.
Most homeowners only buy a roof once or twice in a lifetime. Every roofer and roofing contractor writes proposals every day. That gap is where overcharges, vague scopes, and unnecessary roof replacements happen. Frankly is the independent residential roofing consultant who sits on your side of the table — reviewing contractor bids, scoping real roof repair work, weighing roof restoration against a full tear off and new roof installation, and helping negotiate a fair price before you sign.
Whether you're staring at a $40,000 roof replacement quote in Orange County, chasing a stubborn roof leak in Riverside, comparing three contractor bids on a residential roofing job in Los Angeles, planning a larger construction project in San Bernardino, or trying to make sense of an insurance scope — you don't have to figure it out alone.
- Roof repair vs. replacement decisions
- Contractor bid review & comparison
- Roof restoration vs. tear-off advice
- New roof installation scoping
- Roofing price negotiation support
- Roof leak diagnosis & second opinions
- Residential roofing second opinions
- Homeowner construction project review
- Insurance claim scoping
- Pre-purchase roof condition reports
Service areas
Independent roofing & construction consulting across Southern California.
Remote estimate and scope review is available to any homeowner in the region. On-site roof inspections and consultations are offered throughout the counties below and the surrounding communities.
Orange County
Anaheim, Irvine, Santa Ana, Huntington Beach, Newport Beach, Mission Viejo, Fullerton, and more
Los Angeles County
Los Angeles, Long Beach, Pasadena, Santa Monica, Torrance, Glendale, Burbank, and more
Riverside County
Riverside, Corona, Moreno Valley, Temecula, Murrieta, Menifee, Eastvale, and more
San Bernardino County
San Bernardino, Rancho Cucamonga, Ontario, Fontana, Chino, Redlands, Upland, and more
San Diego County
San Diego, Carlsbad, Escondido, Oceanside, Chula Vista, Encinitas, and more
Ventura County
Ventura, Oxnard, Thousand Oaks, Simi Valley, Camarillo, and more
See every city we serve for guidance specific to your area.
Not on the list? If you're a homeowner anywhere in Southern California with a roofing estimate, repair question, or construction project to review, get in touch.
Already have an estimate in hand?
Don't sign until you've had a frank, independent set of eyes on it.