FranklyPrice Negotiation
Negotiate your roofing price from a position of information.
You don't need to be aggressive to negotiate well — you need facts. Frankly gives you current Southern California pricing context and the specific language to take into the conversation.
Who this is for
- Homeowners who suspect a roofing quote is high
- Owners holding multiple bids that vary by thousands
- Anyone uncomfortable with hard negotiation tactics
- Owners who want a fair price without burning the relationship
Problems it solves
- Pricing that seems high but you can't prove it
- "Today only" discounts and pressure to sign on the spot
- Bids that include premium upgrades you never asked for
- No clear sense of where the contractor has real room to move
What you get
- A read on which line items are actually negotiable
- Current Southern California pricing benchmarks for your project type
- Written talking points and emails you can use as-is
- Specific scope or material adjustments that lower cost honestly
- Help spotting "discounts" that aren't really discounts
- A defined ceiling you should walk away above
How it works
A clear, written process.
- 01
Send the bid
Upload the proposal you're trying to negotiate, along with any competing bids and notes on what the contractor has said so far.
- 02
We build your position
We benchmark the pricing, identify the strongest negotiation levers, and put it in writing.
- 03
You negotiate with confidence
Use the talking points in your next conversation. Most clients land at a fair number — without theatrics.
Frequently asked
- Will you negotiate on my behalf?
- Most engagements equip you to negotiate directly. For more complex situations we can also draft emails or join a call as your advocate.
- How much can homeowners typically save?
- Savings vary widely by project and starting bid. We focus on getting you to a fair Southern California market price rather than promising a specific percentage.
- Is negotiating fair to the contractor?
- Yes. Asking for clear scope, accurate quantities, and market-based pricing is a normal part of a healthy estimate conversation.
- What if the contractor won't budge?
- Sometimes the right answer is to walk away. We'll help you decide when that's the case and how to do it cleanly.
Get an independent set of eyes on your project.
Send your estimate, scope, or estimate. We'll respond within 48 hours.